Who We Are

In the spirit of the African Proverb ‘it takes a village to raise a child’ we believe that likewise it requires a community of likeminded service providers and suppliers that work together to provide high quality and authentic experience based holidays.

We work closely with a small network of selected tourism suppliers, which allows us to connect our travellers with experts in the industry in different areas and destinations.

We believe in building longstanding relationships and select our tourism partners based on their knowledge and experience in their respective fields, as well as their sustainability ethos. We support and promote authentic experiences that are sensitive to the environment and incorporate the culture and traditions of local communities.


Our tourism partners are mostly small, locally owned and independently operated businesses. Personal hands-on service is key, and chances are that you will either be talking to a business owner directly, or a dedicated member of a small team will be assisting with your holiday plans.

Our experienced South African based partner, JANINE KROOK from Inspired 2 Explore, has travelled extensively throughout Southern and East Africa. Janine is known for putting together the kind of meaningful journeys that have travellers returning to Africa time and again. From her base in Cape Town she travels regularly with her husband and young daughter to explore new destinations and build relations with our preferred tourism partners.


BAOBAB Travel is a privately owned company that was founded in 2002 by environmental scientists Louise de Waal and Paul Giess, to focus primarily on providing responsible and sustainable travel experiences in Africa. Louise and Paul’s early commitment to developing long-standing partnerships with local tour operators and establishments who share the same approach and passion towards sustainable tourism, has helped to grow our community of tourism partners throughout Africa.

After more than a decade, the same passion and dedication drives us today to bring positive change to the destinations we sell. Under the leadership of Liesel Mayne, BAOBAB Travel continues to research and develop meaningful holidays that inspire our clients to slow down, really think about the way they travel and to embrace new experiences.