Kenya and Tanzania - one tourism destination

Wednesday, January 6th 2010

Kenya calls on Tanzania to jointly promote tourism

The East African Community (EAC) is preparing a strategy to sell its five partner states (Kenya, Tanzania, Burundi, Rwanda and Uganda) as a single tourism destination, and Kenya is now calling for a Memorandum of Understanding with Tanzania on the development and promotion of the industry.

Promoting Kenya and Tanzania as one tourism destination would help remove bureaucratic barriers and other obstacles to cross-border co-operation in a sector that is vital to economic growth and regional integration. Incentives offered on both sides include reduction on visas fees, ease of border restrictions and discounts on safari and accommodation packages.

Buoyed by signs of global economic recovery, after experiencing a sharp decline of foreign tourists last year, authorities in the two countries have mounted aggressive marketing campaigns to attract around 3 million tourists annually between them by 2012.

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